CWN(CHANGE WITH NEWS) - Samsung to replace LG in smartphone market in North America

Just a couple of days ago, LG announced that it will shut down smartphone business. Indeed, since earlier this year, there had been rumors that LG plans to close down smartphone business. The fall of sales was largely to blame.

LG, once the innovator of smartphone technology, took account 10% of market share in the North American market, becoming the third largest smartphone manufacturer in the continent. But, as LG quits its smartphone business, other rivals are keen to take advantage of LG's vacancy.

Some suggest Motorola, Nokia and Samsung may replace LG in North America. Sources say that Samsung is set to gain from LG's smartphone market exit. For this, Samsung is likely to promote affordable devices than ever.

Indeed, customers in North America wooed LG's smartphones for affordable price with decent performances. Considering this, Samsung has recently launched Galaxy A12 ($180), as well as manufacturing more affordable devices, in an effort to win LG smartphone enthusiasts and market share

Counterpoint Research, a market research firm, analyzed that Samsung will launch more Galaxy A series to replace LG in North America. Other manufacturers, including Motorola, HMD, and ZTE will fiercly compete in the continent for market share. And, the firm added that Motorola and Xiaomi would emerge in Latin America, LG's another major market.

[ⓒ CWN(CHANGE WITH NEWS). 무단전재-재배포 금지]